08/17/2026
I Lost the Listing.My Buyer Made $300,000!
Choose Your Fiduciaries Wisely.
I believe if you're going to land in someone's mailbox, you'd better be worth keeping. No Trash. No Spam. It must be “Fridge-Worthy”. That's my mission behind my direct mail pieces. Make it beautiful, make it art, make it unmistakably me. So when my phone rang with a family in the middle of the worst kind of clean-out, that's exactly where they'd seen my name. On the fridge.
READ MORE
08/06/2026
Three Things to Do Before You Tour a Single NYC Apartment
Quick answer: Before touring any NYC apartment, a buyer should (1) put pen to paper and calculate their total monthly housing budget: approx mortgage, principal and interest, taxes, common charges, insurance, and utilities combined, (2) write down exactly three non-negotiables for what home means to them, and (3) get pre-approved by a mortgage lender to understand what is possible and the financing limits. Do these first, and everything after that becomes much easier and the apartment search flows with clarity and order.
READ MORE
07/28/2026
Every summer I get a similar call. Someone's sitting in their home, needing to sell, watching the neighborhood stroll, the city is alive, exuberant, and they think: “yes, now's the time.” Buyers are out, they are looking; now’s the time to list. It's one of the most common mistakes I see NYC sellers make, and it can cost sellers real money.
READ MORE
When to Sell an Apartment in NYC: Best Time to List in 2026
Every summer I get a similar call. Someone's sitting in their home, needing to sell, watching the neighborhood stroll, the city is alive, exuberant, and they think: “yes, now's the time.” Buyers are out, they are looking; now’s the time to list. It's one of the most common mistakes I see NYC sellers make, and it can cost sellers real money.
READ MORE